Sales Driven Company

A Sales Forecasting Model for an Automotive Distributing Company

One way to improve inventory management is to analyze sales forecasting information because those data can improve decision making. Thus, this paper proposes the application of Artificial Neural Networks (ANN) to generate two prediction models. The first one is for a product and the second model is for a group of products of an automotive distributing company in Brazil. Different architectures ...

Akzeptanz von internet-driven After Sales Services in der Automobilbranche

The Association between Advertising and Sales Volume: A Case Study of Nigerian Bottling Company Plc

Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants. Some companies or organizations embrace advertising to achieve goodwill, high market share and sales. This research work is on the impact of advertising on sales volume with particular reference to igerian Bottling Company. The objective of the st...

Analytics-driven solutions for customer targeting and sales-force allocation

R. Lawrence C. Perlich S. Rosset J. Arroyo M. Callahan J. M. Collins A. Ershov S. Feinzig I. Khabibrakhmanov S. Mahatma M. Niemaszyk S. M. Weiss Sales professionals need to identify new sales prospects, and sales executives need to deploy the sales force against the sales accounts with the best potential for future revenue. We describe two analytics-based solutions developed within IBM to addre...

User Driven Software Development in a Small Company

Field studies, interviews and participative observations have been the main methods in this master thesis where the author has studied, and partially participated, in the development process of a booking system called FRI. Idavall is the small company that develops this successful software despite small resources. Characteristic for Idavall is in the way they manage to involve their about 1300 ...